Organic Growth Advisory
Organic Growth Advisory.
A senior, strategic engagement for founders and growth leaders who want a durable organic growth system — across brand, users, and user value — instead of another channel vendor or a framework deck. You get a practitioner in the room, not a presenter.
Get in touch01 Who this is for
For operators who'd rather own their growth than rent it.
This works best when you have real momentum and a real growth question — and want a peer who's solved it before to help you find the edge.
Staring at a CAC problem
You've been buying every customer and want an inbound engine that compounds instead of resetting to zero every month.
Missing organic depth
You can scale a team but grew up in paid or product, and want a senior partner to build the organic side and pressure-test the roadmap.
Where paid is constrained
Crypto, fintech, and similar markets where paid acquisition is limited or expensive — so organic is where the real edge lives.
02 What we work on
Three outcomes. One compounding system.
Every engagement maps to one or more of these — the simple frame I use to find where your growth edge actually is.
Grow Your Brand
Position it so the right people find you and remember you — the right message, in the right place, at the right time.
Grow Your Users
Acquire through organic channels that are high-intent and low-cost — an inbound engine that compounds instead of resetting to zero.
Grow Your User Value
Retain, expand, and monetize the users you already have. The cheapest user to grow is the one you already won.
03 What you get
A clear read, a short list, and a sharper way of deciding.
The exact shape is scoped to your situation. The through-line is always the same:
Where growth really comes from
A clear read of where your growth comes from today, where it leaks, and where the asymmetric upside is hiding.
The few moves that matter
The handful of bets sequenced by expected value — not a forty-item backlog you'll never finish.
Pressure-test the big calls
Standing access to stress-test positioning, hiring, channel bets, and the paid-versus-organic tradeoff with someone who's been in the seat.
On AEO/GEO: getting your brand cited by LLMs is one lever I pull when it fits the situation — not the headline. Advisory covers the whole system, not a single channel.
04 Why work with me
The edge isn't a channel. It's a way of seeing.
Six years as a professional poker player taught me to think in probabilities, read patterns under pressure, and tell a good decision from a good outcome. Growth is the same game: find your edge, protect it, and press it when the odds are right.
Since then I've been an operator inside five high-growth companies — through IPOs and acquisitions — and today I'm on the internal AI team at Kraken, building agentic growth in production. You get a practitioner who has done the work and is still doing it, in one of the most competitive and regulated industries there is.
I don't sell a channel. I sell an edge.
05 How it works
Senior, scoped, and built around outcomes.
No open-ended retainers
We agree on the problem, the depth, and the commitment before anything starts — so you always know what you're getting.
Framed around ROI
Everything is framed around what we're trying to move, not a timesheet. The right clients are buying a result, not my calendar.
Fit over volume
I hold a full-time role at Kraken, so I take on a small number of high-fit engagements. Fit matters more than filling a roster.
06 Questions
The things people ask first.
Who is Organic Growth Advisory for?
What do you actually deliver?
Is this SEO or AEO consulting?
Do you do one-off audits?
What does it cost?
07 Other ways to work together
Three ways in. One way of thinking.
Agentic Growth Transformation
Build an agentic growth operating system — AI and agents that automate and scale organic growth.
See how this worksFractional Head of Growth
Embedded, ongoing organic growth leadership for teams not ready to hire full-time.
See how this worksNot sure which fits? Start at the consulting overview — or just tell me what you're trying to build and we'll find the right shape together.
Think we'd be a fit? Let's talk.
The best conversations start simple. Tell me what you're working on.
Email me