Agentic Growth Transformation
Agentic Growth Transformation.
Hands-on help building an agentic growth operating system — using AI and agents to automate, scale, and sharpen the organic growth your team already does. This is the frontier work I'm doing in production at Kraken, not a deck about where AI is going.
Get in touch01 Who this is for
For teams that have organic working and want to scale it without scaling headcount.
The best fit is a team with real organic motion and a growing backlog of repetitive work that's quietly capping how fast you can move.
Capped by manual work
Your organic engine works, but it runs on people doing the same tasks over and over — and you can't hire your way out of it fast enough.
Curious but careful
You want the leverage AI promises without the hype, the security risk, or the hallucinations — built properly, with a human in the loop.
Where the bar is high
Crypto, fintech, and similar markets where speed matters but so do compliance and trust — exactly the constraints I work under at Kraken.
02 What an agentic system is
It's the operating system, not another tool.
Buying AI tools is easy. The hard part — and the leverage — is the system around them. That's what we build.
Where agents fit
We find the growth workflows worth automating, what an agent should own, and where a human stays in the loop. Not everything should be an agent.
Agents in production
We stand up real agents against real workflows — content, research, reporting, ops — built to be reliable, observable, and safe to trust.
Leverage that grows
The point isn't a one-off automation. It's a system that gets more capable over time and frees your team for judgment and strategy.
03 What you get
Leverage your team can feel.
Scoped to your stack and your workflows. What it adds up to:
Where to start
A prioritized map of which growth workflows to make agentic first, sequenced by impact and risk — so you start where it pays off.
Not slideware
Real agents running against real work, with the guardrails and observability to actually rely on them — built the way I build them at Kraken.
Capability, not dependency
Your people learn to design, run, and extend the system, so the capability stays in-house instead of walking out the door with a vendor.
To be clear: the goal is leverage, not layoffs. Agents take the repetitive work so your team spends its time where humans actually win.
04 Why work with me
The edge isn't a channel. It's a way of seeing.
Six years as a professional poker player taught me to think in probabilities, read patterns under pressure, and tell a good decision from a good outcome. Growth is the same game: find your edge, protect it, and press it when the odds are right.
Since then I've been an operator inside five high-growth companies — through IPOs and acquisitions — and today I'm on the internal AI team at Kraken, building agentic growth in production. You get a practitioner who has done the work and is still doing it, in one of the most competitive and regulated industries there is.
I don't sell a channel. I sell an edge.
05 How it works
Senior, scoped, and built around outcomes.
Start where it pays
We agree on the first workflows, the guardrails, and the definition of done before building — so the first win is real and fast.
Framed around leverage
Everything is framed around the work we remove and the capacity we create, not a timesheet.
Fit over volume
I hold a full-time role at Kraken, so I take on a small number of high-fit engagements where this is genuinely the right move.
06 Questions
The things people ask first.
What is Agentic Growth Transformation?
How is this different from just adding AI tools?
Who is it for?
Will this replace my team?
What does it cost?
07 Other ways to work together
Three ways in. One way of thinking.
Organic Growth Advisory
Strategy, roadmap, and a senior sparring partner across the full organic system.
See how this worksFractional Head of Growth
Embedded, ongoing organic growth leadership for teams not ready to hire full-time.
See how this worksNot sure which fits? Start at the consulting overview — or just tell me what you're trying to build and we'll find the right shape together.
Think we'd be a fit? Let's talk.
The best conversations start simple. Tell me what you're working on.
Email me