Fractional Head of Growth
Fractional Head of Growth.
Embedded, ongoing growth leadership for teams that need a senior organic growth voice in the room without hiring full-time. I operate as part of your team — setting strategy, building the roadmap, and being accountable for outcomes alongside you.
Get in touch01 Who this is for
For teams that need senior growth leadership before they can hire it.
This fits when the growth decisions have outgrown the team making them — and bringing in a senior, accountable voice would change the trajectory.
Punching above your stage
You need a head of growth's judgment now, but you're not ready — or not able — to hire one full-time.
Paid-heavy, organic-light
You've got a growth team that grew up in paid, and you need senior organic depth to balance the engine before the next stage.
Where organic is the edge
Markets where paid is constrained, so the organic system is the difference — and it needs someone senior owning it.
02 What I own
In the room, accountable, part of the team.
Scoped to what you actually need — as much or as little of the growth function as the engagement calls for.
Set the direction
Define the organic growth strategy — where the edge is, which bets to make, and how brand, users, and user value fit together.
Build the plan
Turn the strategy into a sequenced roadmap your team can execute, with clear priorities and a way to tell progress from motion.
Level up the people
Coach and raise the bar on the growth team — so the capability compounds and outlasts the engagement.
03 What you get
Senior leadership, on the inside.
Not an outside consultant lobbing recommendations over the wall — a senior operator in your meetings, owning outcomes with you.
In every key decision
Someone who's led growth through IPOs and acquisitions, in the room when the important calls get made.
For real outcomes
I own organic growth outcomes alongside you — not a deck, but the number we agreed matters.
That stays behind
The team gets stronger, the system gets more durable, and the organic engine keeps working after the engagement ends.
On availability: I hold a full-time role at Kraken, so this is my most time-intensive offer and I take on very few at once. We scope the cadence and commitment carefully before anything begins.
04 Why work with me
The edge isn't a channel. It's a way of seeing.
Six years as a professional poker player taught me to think in probabilities, read patterns under pressure, and tell a good decision from a good outcome. Growth is the same game: find your edge, protect it, and press it when the odds are right.
Since then I've been an operator inside five high-growth companies — through IPOs and acquisitions — and today I'm on the internal AI team at Kraken, building agentic growth in production. You get a practitioner who has done the work and is still doing it, in one of the most competitive and regulated industries there is.
I don't sell a channel. I sell an edge.
05 How it works
Senior, scoped, and built around outcomes.
Cadence and commitment
Because this is the deepest engagement, we're especially deliberate about the time, the scope, and what I'll own before we start.
Accountable to the number
Framed around the organic growth outcomes we agree on, not a timesheet.
Fit over volume
Given the depth, I take on a very small number of fractional engagements where the fit is genuinely strong.
06 Questions
The things people ask first.
What is a Fractional Head of Growth?
How much time do you commit?
What do you own?
Is this for early or later-stage teams?
What does it cost?
07 Other ways to work together
Three ways in. One way of thinking.
Organic Growth Advisory
Strategy, roadmap, and a senior sparring partner across the full organic system.
See how this worksAgentic Growth Transformation
Build an agentic growth operating system — AI and agents that automate and scale organic growth.
See how this worksNot sure which fits? Start at the consulting overview — or just tell me what you're trying to build and we'll find the right shape together.
Think we'd be a fit? Let's talk.
The best conversations start simple. Tell me what you're working on.
Email me