BillKing™ — Organic Growth Strategist

01 Who I am

I'm a pattern-reader who ended up in growth.

I grew up watching my dad build a company from nothing — an engineer who solved problems with his hands and his mind. I caught the bug early: the right message, in the right place, at the right time, can change a business.

In college I discovered online poker, and it became my real education — probability, pattern recognition, discipline, knowing when to be patient and when to pull the trigger. Around the same time I started a baseball stats blog with solid analysis and almost no readers. That taught me the lesson that's shaped everything since: distribution matters as much as the idea.

When the game changed overnight, I took those instincts into business. The pattern's been the same ever since — walk into a system, find the leverage points, and build the engine that compounds.

02 How I think

The edge isn't a channel. It's the way of seeing.

Most people treat growth as a series of campaigns. I treat it as a system — one you can read, optimize, and compound, the same way you'd grind a long game. Probability over hunches, patience over panic, compounding over quick hits.

I don't sell marketing services. I sell an edge.

03 Where I've worked

Practitioner first — at companies that made it.

Five high-growth companies, across crypto, AI search, conversational marketing, B2B fintech, and CRM — through IPOs and acquisitions. I've worked across the full growth and marketing stack, not one channel. Organic is simply where I've gone deepest — and the edge I bring to consulting.

Demand GenProduct MarketingLifecycleBrand ContentPartnershipsPaid AcquisitionOrganic ◆ the edge

KrakenNow Crypto exchange · crypto & fintech at scale

FraseAcquired · Copysmith AI search & content optimization

DriftAcquired · Salesloft Conversational marketing & revenue

AvidXchangeIPO B2B accounts-payable automation

HubSpotIPO CRM & marketing automation

04 What I do

I don't sell a channel. I build the whole engine.

Most companies burn their budget on paid ads and wonder why it stops working the second they stop paying. I help them build organic growth that compounds across every channel a customer touches before they buy.

The organic surface I work across

SEOAEOASO Organic SocialContent & Media Referral ProgramsA/B TestingAgentic Workflows

Organic is changing fast — search is becoming a conversation, and the brands that win are increasingly the ones AI actually recommends. I build for where it's going, not just where it's been.

05 Who I help

Operators who want to own their growth, not rent it.

I work with people who are done renting traffic and want to build something durable — and who'd rather have a practitioner in the room than a deck.

Founders staring at a CAC problem, ready to build an inbound engine instead of buying every customer.
Growth & marketing leaders who need a senior thought partner, not another vendor.
Teams in competitive, regulated industries where paid is constrained and organic matters most.

Building something for the long haul? Let's talk.

The best conversations start simple. Tell me what you're working on.

Email me