Consulting
Let's build your growth edge.
I work with a small number of founders and operators who want durable organic growth — the kind that compounds instead of resetting to zero the moment the paid budget runs out. If that's the game you're playing, let's talk.
Get in touch01 Who this is for
Operators who want to own their growth, not rent it.
I work with people who are done renting traffic and want to build something durable — and who'd rather have a practitioner in the room than a presenter with a deck.
Staring at a CAC problem
You've been buying every customer and you're ready to build an inbound engine that compounds instead of resetting every month.
Need a senior thought partner
You can scale a team but want organic depth and a peer to pressure-test the roadmap — not another vendor to manage.
Where paid is constrained
Crypto, fintech, and other industries where paid acquisition is limited or expensive — so organic is where the real edge lives.
02 How we work together
Three ways in — scoped to what you actually need.
Every engagement maps to one of these. We scope the depth and commitment up front, then start the relationship at the level the work deserves.
Organic Growth Advisory
Strategic guidance and a senior sparring partner across the full organic system — strategy, roadmap, and pressure-testing the thinking, including AEO/GEO when it's the right lever.
Agentic Growth Transformation
Help building an agentic growth operating system — using AI and agents to automate, scale, and sharpen organic growth.
◆ The frontier work I do at KrakenFractional Head of Growth
Ongoing, embedded organic growth leadership for teams that need a senior voice in the room but aren't ready to hire full-time.
03 Why work with me
The edge isn't a channel. It's a way of seeing.
Six years as a professional poker player taught me to think in probabilities, read patterns under pressure, and know the difference between a good decision and a good outcome. Growth is the same game: find your edge, protect it, and press it when the odds are right.
Since then I've been an operator inside five high-growth companies — through IPOs and acquisitions — and today I'm on the internal AI team at Kraken, building agentic growth systems in production. You get a practitioner who has done the work and is building for where growth is going.
I don't sell a channel. I sell an edge.
04 Where & how
Remote-first, in person when it counts.
Wherever the work is
I'll work with companies anywhere online, and fly out for in-person work when the scope justifies it. I hold a full-time role, so the level of commitment is something we scope up front.
Boston, NYC & New England
In-person work across Boston, New York City, and the greater New England area, where I'm based.
On cost: engagements are scoped around outcomes and ROI, not hours. The fastest way to a number is to tell me what you're trying to build.
05 Questions
The things people ask first.
Who is this for?
How do we work together?
Do you do one-off audits or projects?
What will it cost?
Are you available, given your full-time role?
Building something for the long haul? Let's talk.
The best conversations start simple. Tell me what you're working on.
Email me