01 The origin
I caught the bug before I knew the words for it.
I grew up watching my dad build something from nothing. He was an electrical engineer who started his own company — the kind of man who solved problems with his hands and his mind. I spent summers in his office, helping with his website and marketing before I knew what either of those words really meant. That's where I got the bug: the conviction that the right message, in the right place, at the right time can change a business.
At Bridgewater State, I studied journalism and picked up a minor in music. Then, sophomore year, I discovered online poker — and everything changed.
02 The real education
Poker taught me everything a classroom couldn't.
Grinding from freerolls all the way up to $150/$300 mixed games was an education in probability, pattern recognition, bankroll discipline, how to read situations under pressure, and when to be patient versus when to pull the trigger. I still play — WSOP circuit, cash games — because the skills compound the same way good organic growth does.
Around the same time I started a baseball sabermetrics blog. I was applying quantitative thinking to a field most people evaluated emotionally. The analysis was solid. The audience was zero. That failure taught me the most important lesson of my career: distribution matters as much as the idea.
You can have the best hand at the table, but if nobody's watching, it doesn't matter.
03 The pivot
Black Friday handed me a forcing function.
April 15, 2011. The DOJ shut down online poker for Americans and handed me a choice. I pivoted into business — starting at the ground floor with customer success and inbound consulting, then working my way through the HubSpot ecosystem, national demand generation, acquisition marketing at venture-backed startups, and eventually Head of Marketing at a SaaS company that got acquired by an AI infrastructure platform.
At every stop, the same pattern: come in, understand the system, find the leverage points, build the compounding engine.
04 Today
Building at the intersection of organic growth and AI.
Today I'm the Director of Growth at Kraken, one of the world's most recognized crypto exchanges — and I'm part of the internal AI swat team helping transform the company into an agentic-led organization. I don't just use AI tools. I build systems with them, in production, at scale, in one of the most regulated and competitive digital industries in the world.
My current work sits at the intersection of traditional organic growth mastery and the next generation of growth architecture: getting brands discovered inside LLMs, not just ranked on Google.
I think and operate like a product leader. I happen to sit on the marketing team.
The organic surface I work across
05 The through-line
One story about finding edges in complex systems.
The through-line from poker player to organic growth strategist isn't a winding road. It's one story about someone who learned to read patterns in complex systems, bet on asymmetric opportunities, and build compounding advantages in high-stakes environments.
That's what I bring to every client engagement — and it's something no agency or generalist consultant can replicate.
Based in Boston. Working globally. Obsessed with the long game.